“We develop in the chaos. We develop in the messiness and the imperfections are actually what is beautiful about each of us. It’s what makes us unique.”

How many content strategists and creators do you know that are formally trained as an honest storyteller? Probably not that many. Most people find their way to strategizing and writing through marketing careers or a love of writing. But I’m actually trained to tell honest and truthful stories – as a journalist!

The top things you learn in journalism school about newswriting are the fundamental things you want in your content. Informative: the 5w’s. Catchy headlines that make you want to actually read the full article. Research that is accurate and quotes (testimonials). All of these put together in a way that tells a story and informs.

Yep, I’m professionally trained as a journalist, but I never worked in the field.

The media is…not the biz lately. But Woodward was my role model. So I took my knowledge of writing, storytelling, graphic design, layout and social media and turned it into a business specifically for amazing female entrepreneurs who want to make a difference, share their story and connect with people.

Isn’t that just the edge you need?

My Values & Beliefs

Authenticity & Imperfections

As human beings, we are constantly molded by our environment and the people who surround us. Despite the influence of others, each of us hold truths in our hearts. Embracing my authentic truths alongside my imperfections is the only way I can live my life.

Flexibility & Sisterhood

Feeling passionate and inspired to action at the drop of a pin requires me to live life flexibly. As an extreme extrovert, I am always able to squeeze in any time that my sisterhood needs, without letting my client work or family life suffer. (Really, I just don’t require much sleep!)

Kindness & Empowerment

Forever driven to love and support others, I am on a mission to be a part of organizations that empower and focus on living kindly. Volunteering and supporting nonprofits mean a lot to me. I’ve aligned myself with many organizations including To Write Love on Her Arms, Project Lead Kindly, Safe Haven, Bloggers Giving Back and more.

Collaboration & Support

Throughout my time in the online world, collaboration has been at the heart of what I do. Through my beginning in the blogging world to all of the summits and collaborations I have since been a part of, I have learned the best ways to navigate business to business collaborations.

What type of content would you create if you were focused on connection and not perfection?