Here's the thing about connection...
Most authors are told to "just show up online." But no one teaches them HOW.
That's where I come in.
Strategic AF,
but make it magical.
I'm Raewyn Sangari — book marketing strategist, social media educator, and the Creative Director of the Women in Publishing Summit. I've worked at the intersection of storytelling and strategy for years, watching what actually moves the needle for author friends building their platforms from the ground up.
My background in journalism means I think like a storyteller first, marketer second. My experience on Alexa's marketing team means I know how real brands scale. And my own author community means I'm in it with you — not just talking at you from a stage.
I've worked alongside more than 50 author friends across various genres and platforms, helping them craft impactful online presences that elevate their work and build meaningful connections with their readers.
I created Instagram for Authors because I saw too many talented writers invisible online. I serve as the Social Media Expert inside the WIP Society — Alexa Bigwarfe's community for authors and publishing professionals — where I lead a monthly Social Media Q&A and Content Co-Working session. Because I believe in connection over perfection and collaboration over competition.
Your voice is powerful. Let's use it.
- I think like a storyteller first, marketer second
- I've built accounts from the ground up — I know what actually works
- I'm the connector — the person who knows a person
- I believe social media should feel like coffee with a friend
- I'm in it WITH you, not just talking at you from a stage
- Connection over perfection. Collaboration over competition. Always.
"Social media is about being social. It's time to stop using selling language in your everyday connections and save that for the heavy lifting broadcasts."
— Raewyn Sangari
My Values & Beliefs
Authenticity
Your unique voice is your greatest asset. I help you lean into it, imperfections and all, to connect deeply with your audience. You can't manufacture a glimmer. It has to come from something real.
Collaboration
Whether you're an author, editor, or publisher, I believe in working together to amplify your strengths. Collaboration over competition — always and in all ways.
Empowerment
I'm passionate about helping authors feel confident in their marketing so they can focus on what they do best — writing. Your voice is powerful. Let's use it.
Community
Building genuine connection is at the heart of everything I do. Connection over perfection. That's why I love the Women in Publishing Summit — together, we create something bigger than any of us could alone.
Where I Show Up
Every Day
As Creative Director of the Women in Publishing Summit, I've had the privilege of watching Alexa Bigwarfe build something truly extraordinary. What started as a summit grew into an entire ecosystem — Write Publish Sell, Purple Butterfly Press, Kat Biggie Press, WIP Society — a living, breathing community of women in publishing supporting each other at every stage.
I built the Women in Publishing Summit Instagram account from the ground up. October 2021 was the turning point — when the account stopped being a broadcast service and started being a real community. People were connecting through our posts, having conversations, feeling seen. That moment taught me something I've never forgotten: you cannot manufacture a glimmer. It has to come from something real.
I serve as the Social Media Expert inside the WIP Society, leading monthly Social Media Q&A sessions and Content Co-Working — because I believe the best marketing feels like a soul talk, not a sales pitch.
Women in Publishing Summit
Annual summit empowering women in the publishing world
WIP Society
Alexa's thriving community — where I serve as Social Media Expert
WIPCON 2026
The business conference for women authors & publishing professionals
Behind the Glimmers
Mom life, creative chaos, and a whole lot of connection. This is me.
Your voice is powerful.
Let's use it.
I'm a connector at heart — the person who knows a person, who opens doors, and who believes that the right strategy paired with the right relationships changes everything.