💬 Content Strategy FAQ Series: Real Questions From a Real Coaching Session With Raewyn
You know that feeling when you’re bursting with ideas, but organizing them into a cohesive content plan feels like herding glitter-covered cats? ✨ Yeah, been there. (no, literally, I have cats that are quite chaotic…)
That’s why I LOVE co-working sessions like the one I had with Annabelle—because they’re packed with honest questions, real-time problem-solving, and content strategy you can actually use.
Whether you’re just starting your author platform or stuck in a scroll hole of “WTF do I post?”—these FAQs are for you.
🎯 Do I need one lead magnet or multiple?
Short answer: Multiple is totally okay.
Some people need to go on a journey with you—downloading every freebie before they ever buy. That’s not a red flag—it’s loyalty in the making.
✨ Raewyn’s Take: Start with what you’ve got. Don’t wait to be “perfect.” Every lead magnet is an entry point into your world.
🧠 Am I giving away too much when I post content from my product?
Nope! You’re showing the map—not handing out the treasure.
✨ Raewyn’s Take: Zoom out in your content. For business owners and nonfiction authors, give the what and why, not the how. Save the deep dives for your paid offers.
📊 Why don’t all my followers see my Instagram posts?
Because the algorithm is a spicy little thing. 🌶️
Only a small percentage of your followers see your post in their feed. The more immediate engagement (likes, comments, saves, shares), the more it gets pushed out.
✨ Raewyn’s Advice:
- Share your post to your stories right after you publish
- Reply to every comment
- Don’t be afraid to ask friends to engage on key posts (just not every time)
📁 What should I track in my content spreadsheet?
Keep it simple:
- Content idea
- CTA goal (comment, click, save, etc.)
- Hashtag ideas
- Post date
- Posted? (Y/N)
- Results (likes, saves, shares, etc.)
✨ Pro Move: Add an engagement rate % column to track what actually works.
🧰 Should I use Canva templates or build my graphics from scratch?
Start with templates. Always.
✨ Raewyn’s Hot Tip: Canva’s templates are built for what’s already trending and converting. Use that magic, then customize it to match your brand vibe.
🗓️ How do I batch my content without burning out?
Work in 90-minute blocks. Here’s your rhythm:
- Plan ideas (use your mind map)
- Design images
- Write captions
- Schedule them out
✨ Why this works: You stay in the same creative mode instead of context-switching 37 times in one sitting.
🌀 What should I put in my Instagram Highlights?
Think of these as your stalker-friendly greatest hits:
- About You
- Testimonials or Reviews
- Your Freebie
- Info about your book or service
- FAQ or Start Here
✨ Bonus: Reuse story content here. You can even turn Highlights into Reels later.
🔁 Can I post the same topic multiple times?
YES. And you should.
✨ Raewyn’s Rule: Turn one idea into:
- A carousel
- A static post
- A Reel
- A behind-the-scenes story
- A quote
- A DM follow-up
People need to see something 10+ times before it sticks. You’re not being repetitive—you’re being memorable.
💡 Final Thoughts From Raewyn
Content isn’t about doing everything. It’s about doing the right things with purpose, play, and soul.
So if you’re stuck in content chaos, here’s your reminder:
You don’t need more ideas. You need a strategy that fits your brain + your brilliance. That’s what these co-working sessions are all about.
👉 Ready to get your content systemized, soulful, and strategic AF? Book a co-working session and watch your ideas bloom into scroll-stopping impact.
