Authors
Going viral can sell a few books, but only when the viral moment was actually about your books to begin with. Most viral content has nothing to do with what an author writes, so the audience it brings isn’t the audience that buys. Build genuine social connection...
Authors
Quick answer: The fastest way to tell if a book marketer or reviewer is legitimate is to look at the direction of the relationship. Real professionals build a connection before they sell, have a traceable history you can verify, and come recommended inside a vetted...
Authors
I Called My Pinterest Person (And She Spilled Everything) Can I tell you something that surprised me? When I ran The Social Media Marketing Intensive for Authors recently, we dug deep into audience research. Like, really deep. And the data kept pointing to the same...
Authors
A breakdown of the discoverability shift every author needs to know about, translated from Social Media Marketing World 2026. Estimated read time: 9 minutes Category: Book Marketing / Social Media for Authors Author: Raewyn Sangari Picture your ideal reader....
Authors, Content Basics
💬 Content Strategy FAQ Series: Real Questions From a Real Coaching Session With Raewyn You know that feeling when you’re bursting with ideas, but organizing them into a cohesive content plan feels like herding glitter-covered cats? ✨ Yeah, been there. (no, literally,...
Authors, Content Basics
Are you struggling to consistently show up and market your book online?Spending hours stuck in a content spiral—jumping between Canva, ChatGPT, and Instagram—only to close your laptop feeling like you did… nothing? You’re not alone. So many authors know they should be...
