If you had to pick a content strategist or implementer, which should you pick? This is part two of a series on content strategy and implementation. Chick here to read part one.
There’s no easy answer when it comes to choosing between a content strategist and a content implementer. Both roles are important in the success of any content marketing initiative, but the focus of each job is quite different.
A content strategist is responsible for the big-picture planning and direction of your content. They work with you to understand business goals and objectives, then develop a plan for how content can be used to achieve those goals. Once the strategy is in place, it’s up to the content implementer to carry out the plan and actually produce the various types of content that have been mapped out.
Content implementers need to be excellent communicators and project managers, as they might have to coordinate with multiple team members (including writers, designers, and developers) to get pieces of content created and published on time. They also need to have a strong understanding of the overall content strategy so that they can ensure that all of the content they’re creating is on-brand and aligned with business objectives.
So which one should you pick? If you’re looking for someone to lead your overall content efforts and develop long-term strategies, a content strategist is your best bet. But if you need someone to create highly-scalable, long-form content that answers specific industry questions and drives immediate revenue, a storyteller would be better suited…but maybe you could afford both?
How can you save money with a content strategist?
A content strategist can save you money in a number of ways. By creating a plan and understanding your target audience, a content strategist can help you create content that is both effective and efficient. This means that you will waste less time and money on content that doesn’t work, and you’ll be able to focus your resources on creating content that does. In addition, a content strategist can help you avoid common pitfalls and improve your overall strategy, which can save you time and money in the long run.
As a content strategist, I see my job as being responsible for the big picture when it comes to content. That means thinking about the overall strategy and goals for your company’s content, and then developing a plan to make that happen. My work is all about coming up with ideas and then figuring out the best way to execute them.
Do You really need both a Strategist and Implementer?
You may be wondering if you really need both a strategist and implementer on your team. The answer is that it depends on your business needs. If you have a clear vision for your business and you’re able to implement it yourself, then you may not need both roles on your team. However, if you need help developing your vision or putting it into action, then having both roles filled will be essential to your success.
Here are some things to consider when deciding if you need both a strategist and implementer:
- What is the size and scope of your project?
- Do you have the internal resources to complete the project?
- Do you have a clear vision for what you want to achieve?
- Can you develop a plan to achieve your goals?
- Do you need help executing your plan?
- Are there risks associated with implementing your plan?
If you answered yes to any of the above questions, then it’s likely that you’ll need both a strategist and an implementer on your team. Having someone who can help develop your vision and create a plan is essential, but so is having someone who can execute that plan and ensure that everything runs smoothly.
Content Strategy Sessions to Help You Stay Strategic
If you’re working on your content strategy, you may be wondering how you can afford a strategist and implementor. The answer is simple: book a content session with me!
These sessions are designed to help you stay strategic while also providing practical tips and advice. By attending, you’ll be able to learn about the latest trends in content strategy and how to apply them to your own business. Plus, you’ll gain valuable insights into how to create an effective content strategy that will help you achieve your desired results.
We will get you UNSTUCK and make an impact in your engagement on social media. We will take your ideas, my ideas, your old content and put it all together into something that is easy to consistently post and get results. These sessions will be custom to your needs – if you need support with imagery, text, strategy, hashtags, schedule, engagement ideas, etc.
A content session would look like a 1:1 collaborative session for your business. We take what you currently have and make it better, clearer, and more intentional. My average client spends around 90-minutes in these sessions with me and walks away with an easy to use social media plan for the quarter and content outlined. We work together to strategically deliver your message on a variety of mediums while also thinking through what your goals are when it comes to connecting with your audience. You will be given my best tips, tricks, and secrets to keeping your content fresh and finding inspiration. As a mompreneur or female entrepreneur who is constantly hustling – this is for you. I get it, I’ve been there!
Could You Have Both? How a Virtual Assistant Helps With These Two Positions.
There are many ways that a virtual assistant can help you to save money on hiring a strategist and implementer.
A virtual assistant can help with research, scheduling, and even some of the more administrative tasks associated with your content. Additionally, a virtual assistant can help to keep track of deadlines and goals, ensuring that you are on track to meet your marketing objectives. By hiring a virtual assistant, you can ensure that you have the support you need to succeed.
I’m going to give you a real life example from one of my clients. When we first started working together, she had a virtual assistant for graphic design and scheduling, but through a series of business and life changes, by this past summer it was mostly me handling all of her content – blogs, emails, social posts, scheduling, etc. It was a LOT to be able to strategize and implement. It wasn’t impossible, but it was pricier than her budget allowed.
After a look at finances and productivity, we came up with a solution. We created graphic templates and had a monthly content session. We plan everything out. She adds on a blog post and newsletter as needed from me. Then, she has two virtual assistants who do the graphics and the scheduling. In this instance, she’s saving herself over $500/month.
Having your strategist create your content ensures that your content is cream of the crop, however the price tag might not fit with your small business. Instead of cutting out a content strategist and content implementer completely, my content sessions or the Unicorn Content Hub will bridge the gap. You get a strategy and a plan for around $100 a month. Then together, we guide your virtual assistant to execute in a way that doesn’t compromise your quality of content.
There is a big difference between content strategists and content implementers. Content strategists are responsible for developing the strategy and vision for content, while content implementers are responsible for executing that vision and making it a reality.
Both roles are important, but they require very different skillsets. Content strategists need to be able to see the big picture and understand how all the pieces fit together. They also need to be able to think creatively and come up with new ideas. Content implementers, on the other hand, need to be detail-oriented and have the ability to execute complex plans.
Ultimately, both roles are essential to the success of any content initiative. But it’s important to understand the difference between them so you can make sure you have the right people in place to achieve your goals.
Here are a few tips on how you can afford to hire both a content strategist and a content implementer:
1. Prioritize your budget.
Before you start spending money on hiring, take a look at your overall budget and make sure that you are allocating enough funds towards content marketing. This will help ensure that you have the resources needed to hire both a content strategist and implementer.
2. Know what you need.
When it comes to content marketing, not every business needs both a strategist and an implementer. If you feel like you can handle the implementation yourself, then you may only need to hire a strategist. Conversely, if you want someone else to handle the heavy lifting, then you may just need an implementer. Knowing what your specific needs are and how we can optimize your resources.
As a former virtual assistant focused on content creation, I have a wide network of virtual assistant friends. Book a free discovery call with me and I’ll help guide and connect you with who you need to cost-effectively run your small business.