In the age of online businesses, content marketing is essential to maintaining a relationship with your customers. Content must be valuable, interesting, and relevant to keep people coming back for more. It has become an essential part of any successful online presence.

While strategy is essential for engaging customers and building relationships, there are many different ways to approach content strategy, one of the most effective is to build relationships with your customers, it’s not enough to just create great content; it needs to be memorable, shareable and consistent in order to make an impact.

Which usually translates to “it needs to be perfect and fit into the algorithms and preferences of social media platforms.” However, many marketers forget that connection is the real key to success here—not perfectionism. People don’t care about flawless grammar or slickly designed visuals; they want meaningful connections with your brand or business. That is what will connect and convert into loyal clients.

We all get swept up in the likes & views, but that isn’t where the real connecting takes place.  Let’s explore how you can craft a content strategy that prioritizes connection over perfection. By focusing on customer relationships instead of the algorithms’ demands, you can create an effective content strategy that will keep customers coming back for more!

The Problem with Perfectionism

The problem with perfectionism is that it’s a never-ending quest. You can always find something to improve, no matter how small. This can lead to frustration and a feeling of never being good enough.

It’s important to remember that perfectionism is often based on unrealistic standards – and not knowing exactly how the algorithms work. Spoiler alert: you’re never going to truly know how the algorithms work.

The problem with chasing after perfect content is that it often leads to a loss of focus. Instead of creating content that is valuable, interesting, and relevant, you’re instead driven by the need to make everything perfect.  The key is to focus on progress, not perfection. strive for connection, not perfection. When you make mistakes, learn from them and move on.

Content strategy should be about building relationships, not creating perfect content. It’s more important to connect with your audience and deliver value than it is to create the perfect article or social media post. Don’t let perfectionism get in the way of your content strategy.

The Benefits of Connection

When we connect with others, we create relationships that can provide support, understanding, and compassion. These relationships can enrich our lives and help us to grow as individuals. There are many benefits to connection, including:

  • providing a sense of belonging and community.
  •  increased self-esteem and confidence.
  • support during difficult times.
  • opportunities for personal growth.
  • fostering creativity and collaboration.
  • promoting  physical and mental health.

And just think of how ALL of that will make an impact on your client’s buying behavior! Recently, I’ve been reading What Your Customer Wants and Can’t Tell You by Melina Palmer, a very interesting book on behavioral economics. It all comes back to the subconscious mind of your customers. How do you become relevant in their subconscious minds? You connect with them and build a real relationship.

How to Use Content Strategy to Build Relationships

If you want to build relationships with your audience, start by creating content that is interesting and relevant to them. Content strategy is all about understanding your audience and what they want to see from you. By creating content that appeals to their interests, you can start to build a strong relationship with them.

It’s no secret that I believe every content marketing plan is incomplete without  long-form written content. Write about topics that your audience is interested in. Following your long-form content, you can use my Unicorn Content System to pull out your email marketing and social media posts.

Writing isn’t your thing? That’s okay! Another way to use content strategy to build relationships is by hosting online events or live video sessions. This gives you a chance to interact with your audience directly and answer any questions they may have. It also helps show them that you’re an expert in your field and that you’re passionate about what you do.

Ultimately, the goal is to create content that will resonate with your audience and help you build strong relationships with them. Then publishing that content in a way that will reach more people – like growing your SEO and using social media trends to your advantage.

Building Stronger Relationships Through Content

Strong relationships are the key to a successful content strategy. By creating and sharing content that is relevant and engaging, you can develop a rapport with your audience that will encourage them to keep coming back for more.

Here I’m going to reiterate the tips that I seem to put in every blog post focused on helping you to build stronger relationships through content:

  1. Be authentic and transparent.
    Your audience will appreciate your honesty and will be more likely to trust you if they feel like they know who you are. Share your story, be open about your successes and failures, and give your readers a glimpse into your life and work.
  1. Be helpful and informative.
    Your goal should be to provide value to your audience, not just to sell them something. Write helpful blog posts, create infographics, make how-to videos… whatever it takes to educate and entertain your readers. If they find your content useful, they’ll be more likely to come back for more.
  1. Be responsive.
    When people take the time to comment on your blog or social media posts, make sure you respond in a timely manner! Showing that you’re engaged with your audience will encourage them to continue interacting with you. And don’t forget to thank them for their support!


The concept of connection over perfection can be a powerful tool in content strategy to build relationships between you and your audience. Crafting meaningful, valuable messages that have an impact on people’s lives is essential for creating long-term relationships with your followers.

When building trust and loyalty, focus less on the technical aspects of content creation, and instead focus more on providing real value that resonates with those who read it. By striving for connection rather than perfection, you will find yourself able to engage deeply with your readership while also gaining their trust over time.