It’s SO incredibly easy to create content on the fly as the ideas strike you. See a trending audio that you resonate with? Yep, it’s easy to suddenly spend an hour perfecting it.
There are two things that you need to make your content creation connect successfully. One, you need to have the passion/inspiration/excitement. It needs to be compelling content. Two, you need to give your audience a very specific call to action so they know what to do next.
The call to action bit is pretty elementary in the biz world. You want a CTA everywhere and everyone is always saying make sure you only have one CTA.
That’s great. Yes, you definitely need to do that. BUT if your content lacks number one, your content isn’t going to connect and the CTA is just going to sit there ignored.
Poor lonely CTA.
The hard part is having that passion/inspiration/excitement at your finger tips so that your content is compelling.
That’s the juice.
So here’s a little trick to make sure your content is CONNECTING, has PASSION, and isn’t missing that ever important CTA.
1. Map out your focus and big picture content once every 90-days. This ensures your content is focused throughout the full quarter. You start with a brain dump, and you let the ideas flow. The very fun ideas flow right out of you. Then take a break from it. (Need help with this? Check out my Unicorn Content Roadmap.)
2. Identify your CTA. This one is less fun and sparkly, but ever so important. When you come back to your content map, identify the CTA for every idea you’ve put out there. Plan out any of the nitty-gritty stuff. This is your logical-minded time.
3. Create content when you feel passionate. This one feels like a no-brainer. You can’t force the excitement and passion when you’re just not feeling it. So when you’re FEELING it, pull out your content map with your CTAs & get batch creating.
4. Schedule your static content and set timers on your phone to post your video content. This way it’s all ready for ya. You’ve batched it when you’re all fire-y and passionate. You made sure it was logical and focused when you identified your CTA. Now, you just have to post it! (This is also a great step to outsource.) Check out my favorite tools here.
I know you’re probably thinking, “Ok, great, you gave me the plan to creating my content. But this all seems like it’s going to take WAY too much time. I have to have 4 separate sessions for each piece of content I create?
No, not necessarily and it gets easier, especially if you have someone working on the same thing keeping you accountable. That’s why I love guided accountability groups. Have you ever been a part of one?
I first learned about guided accountability from my friend Charlena. You can read her book Guided Accountability: Increase the Likelihood of Goal Achievement by 97%. The Guided Accountability framework that Charlena reveals in this book walks you through every step of the process. She has outlined the characteristics you should look for in a Guided Accountability partner, and the exact conversations you need to have during your Guided Accountability commitment. Charlena’s work in Guided Accountability has provided a clear structure for the time and space to allow you and your partner to get the absolute most from one another. My Unicorn Content Hub has Guided Accountability sessions that are a spin on what Charlena wrote about, but her book is a GREAT resource for any mompreneur.
I know I got a bit off topic at the end – but I just LOVE sharing all of my friends and their accomplishments. When women are working in their zones of genius, they create compelling content. They just can’t help to shout it from the rooftops. I want that for you, too.