Are you feeling overwhelmed and rushed when it comes to content marketing? Is your strategy feeling too erratic and unplanned? If so, you might be a victim of ‘panic marketing’. When it comes to marketing, ‘panic’ is not a word you want associated with it....
If you had to pick a content strategist or implementer, which should you pick? This is part two of a series on content strategy and implementation. Chick here to read part one. There’s no easy answer when it comes to choosing between a content strategist and a...
Content is the lifeblood of your online business, so it’s important that you make sure to have the right people in place to create and approve it. Yep, I said PEOPLE. If you’re a solopreneur, don’t panic! Read more about how a content strategist differs from an...
Most businesses are looking to connect with an audience that has a shared interest – to make them customers or clients. Finding the specific people who have that shared interest, connect with your brand, and become loyal customers is the goal for small...
