Do Authors Need to Go Viral to Sell Books?

Authors

Going viral can sell a few books, but only when the viral moment was actually about your books to begin with. Most viral content has nothing to do with what an author writes, so the audience it brings isn’t the audience that buys. Build genuine social connection...

How to Tell if a Book Marketer or Reviewer Is Legit (Before You Pay Them)

Authors

Quick answer: The fastest way to tell if a book marketer or reviewer is legitimate is to look at the direction of the relationship. Real professionals build a connection before they sell, have a traceable history you can verify, and come recommended inside a vetted...

Pinterest for Authors: I Asked My Pinterest Person Your Biggest Questions

Authors

I Called My Pinterest Person (And She Spilled Everything) Can I tell you something that surprised me? When I ran The Social Media Marketing Intensive for Authors recently, we dug deep into audience research. Like, really deep. And the data kept pointing to the same...

How Readers Are Actually Finding Books in 2026

Authors

A breakdown of the discoverability shift every author needs to know about, translated from Social Media Marketing World 2026. Estimated read time: 9 minutes Category: Book Marketing / Social Media for Authors Author: Raewyn Sangari Picture your ideal reader....

Content Strategy FAQ Series: Real Questions From Coaching Sessions With Raewyn (Part 1)

Authors, Content Basics

💬 Content Strategy FAQ Series: Real Questions From a Real Coaching Session With Raewyn You know that feeling when you’re bursting with ideas, but organizing them into a cohesive content plan feels like herding glitter-covered cats? ✨ Yeah, been there. (no, literally,...

Turns Out I’ve Been Body Doubling My Whole Life (and It Changed Everything)

Case Studies, Content Basics

And honestly? I think it saved me. Have you ever wondered why it feels so hard to work alone?Why you can scroll for hours but can’t start the thing you know you need to do? It’s not laziness. It’s not procrastination.It’s your nervous system asking for connection.It’s...

How 90-Minute Content Sprints and Guided Accountability Help Authors Market Their Books (Without Burnout)

Authors, Content Basics

Are you struggling to consistently show up and market your book online?Spending hours stuck in a content spiral—jumping between Canva, ChatGPT, and Instagram—only to close your laptop feeling like you did… nothing? You’re not alone. So many authors know they should be...

Done-With-You Magic: How One Client Turned Content Chaos Into Clarity

Biz Owner, Case Studies, Content Basics

“Why is it always done FOR you or DIY… but never done WITH you?” Seriously though, whyyyyy is it always done for you or DIY… but never done WITH you? What if your next breakthrough wasn’t in hiring a strategist or learning...

I Made A Small Section of BookTok Mad About AI

Authors

I’d do it again in a heartbeat, too, and here’s why. BookTok is a much more radical and controversial place than the BookStagram community. If you know me, you know, I’m the Instagram gal and not really versed in the nuances of TikTok at ALL. But,...

Transformative Tech: 5 AI Tools to Supercharge Your Content Creation Workflow

Authors, Book Professionals, Resources

In today’s digital landscape, content isn’t just king—it’s the entire kingdom. But let’s be honest: consistently creating engaging, high-quality content can feel overwhelming. Enter AI tools—game-changing tech designed to streamline your workflow, spark fresh ideas,...